Cherrybomb: Making Sustainable Fashion Mainstream
Cherrybomb is a work in progress of two girls who share an idealistic perception of how the fashion industry should be. It is our dream to create a sustainable and fashionable lifestyle brand for girls like ourselves, who are; tired of fast fashion labels producing overly excessive amount of clothes that eventually end up in landfills, and reap profits from extremely low cost labours and unethical work environments.
Cherrybomb is a work in progress of two girls who share an idealistic perception of how the fashion industry should be. It is our dream to create a sustainable and fashionable lifestyle brand for girls like ourselves, who are; tired of fast fashion labels producing overly excessive amount of clothes that eventually end up in landfills, and reap profits from extremely low cost labours and unethical work environments.
Concept: Yvonne Chew, Ling Hui
Creative Direction & Design: Yvonne Chew
Video: Jun Yuen, Ming Chen
Creative Direction & Design: Yvonne Chew
Video: Jun Yuen, Ming Chen