Make History, #Herstory

Make History, #Herstory: Social Media Campaign

Client & Agency: MCI
Copywriting: Jamie Lim
Concept & Design: Yvonne Chew

Overview

To commemorate International Women’s Day 2021, we crafted social media campaign centered on the overlooked contributions of women in STEAM (Science, Technology, Engineering, Arts, and Mathematics). The objective was to raise awareness, educate our global audience, and reinforce MCI’s values of diversity, equity, and inclusion.

The Challenge

Many women in history made groundbreaking contributions to society, especially in STEAM fields, yet their stories have often been overshadowed or erased by dominant male narratives. The challenge was to bring these stories to light in a way that was both engaging and visually impactful, while staying true to the voice of MCI.

Insight

We discovered a recurring pattern in history: Women have been the quiet architects of progress across Science, Technology, Engineering, Arts, and Mathematics—yet many of their stories have been forgotten, overshadowed, or erased.

We believe it's time to rewrite the narrative.
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Creative Concept

Make History, #Herstory
This campaign honours women whose world-changing contributions were forgotten, overlooked, or replaced by their male counterparts.
By bringing their stories into the spotlight, we acknowledge the past and commit to shaping a more inclusive future.

Art Direction

Inspired by the visual language of old media—newspapers, typewritten notes, redacted texts—the collage-style design mirrored the idea of “rewriting” or “uncovering” history. The aesthetic featured:

Layered textures, torn edges, high-contrast overlays to represent “rewriting history”

Use of typewriter fonts, stamped letters, or redacted text effects for authenticity

Inclusion of real or stylized portraits of the three featured women

Juxtaposition of old media aesthetics with bold, modern typography to signify reclamation and progress

Outcome

The campaign successfully aligned with MCI’s DEI goals and received positive internal and external engagement. It sparked conversations about historical gender bias in science and tech, and reaffirmed MCI’s position as a values-driven organization. Most importantly, it honored women whose voices deserve to be heard.